AWS Messaging & Targeting Blog

Tag: DMARC

An Overview of Bulk Sender Changes at Yahoo/Gmail

In a move to safeguard user inboxes, Gmail and Yahoo Mail announced a new set of requirements for senders effective from February 2024. Let’s delve into the specifics and what Amazon Simple Email Service (Amazon SES) customers need to do to comply with these requirements. What are the new email sender requirements? The new requirements include long-standing best practices […]

DMARC flow

Amazon SES: Email Authentication and Getting Value out of Your DMARC Policy

Amazon SES: Email Authentication and Getting Value out of Your DMARC Policy Introduction For enterprises of all sizes, email is a critical piece of infrastructure that supports large volumes of communication. To enhance the security and trustworthiness of email communication, many organizations turn to email sending providers (ESPs) like Amazon Simple Email Service (Amazon SES). […]

Choosing the Right Domain for Optimal Deliverability with Amazon SES

As a sender, selecting the right domain for the visible From header of your outbound messages is crucial for optimal deliverability. In this blog post, we will guide you through the process of choosing the best domain to use with Amazon Simple Email Service (SES) Understanding domain selection and its impact on deliverability With SES, […]

Amazon SES – How to set up EasyDKIM for a new domain

What is email authentication and why is it important? Amazon Simple Email Service (SES) lets you reach customers confidently without an on-premises Simple Mail Transfer Protocol (SMTP) system. Amazon SES provides built-in support for email authentication protocols, including DKIM, SPF, and DMARC, which help improve the deliverability and authenticity of outgoing emails. Email authentication is […]

How to use domain with Amazon SES in multiple accounts or regions

Sometimes customers want to use their email domain with Amazon Simples Email Service (Amazon SES) across multiple accounts, or the same account but across multiple regions. For example, AnyCompany is an insurance company with marketing and operations business units. The operations department sends transactional emails every time customers perform insurance simulations. The marketing department sends […]

Complying with DMARC across multiple accounts using Amazon SES

Introduction For enterprises of all sizes, email is a critical piece of infrastructure that supports large volumes of communication from an organization. As such, companies need a robust solution to deal with the complexities this may introduce. In some cases, companies have multiple domains that support several different business units and need a distributed way […]

Amazon SES Now Supports DMARC Validation and Reporting for Incoming Email

Amazon SES now adds DMARC verdicts to incoming emails, and publishes aggregate DMARC reports to domain owners. These two new features will help combat email spoofing and phishing, making the email ecosystem a safer and more secure place. What is DMARC? DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. The DMARC standard was designed […]

Yahoo changed. Should you?

Change is inevitable – except from a vending machine. Or so says Robert C. Gallagher. I personally strongly agree with him, especially regarding the email industry. Lately we’ve been hearing about changes mailbox providers are making that challenge us to rethink the way we send email. Here is the latest one: Yahoo.com changed their Domain-based […]

What is DMARC and should you use it?

This past year, the email industry launched a new standard to help senders protect their mail from being spoofed by phishing attempts.  Thus, DMARC was born.  It stands for “Domain-based Message Authentication, Reporting and Conformance.”  It’s a mouthful, but the impact of DMARC is significant.  LinkedIn has a good article describing what exactly DMARC brings […]